A Practitioner's Perspective - Analysis in Action
To compliment SCIP's 2 day course entitled, 'An Introduction to Analysis' on 27th and 28th May in London, the SCIP UK Networking Event Series will present a practitioner perspective on analysis through the use of 'closed' case studies. Andrew Beurschgens will take attendees on a journey with both 'Predator Analysis' and 'Scenario Analysis'. How the predator analysis framework reduced the risk associated with a recent wireless auction and the scenario analysis helped define the choices associated with new product management inheriting an existing revenue stream.
In an effort to encourage practitioners to present at these forums, Andrew Beurschgens will be addressing the Networking Event Series Stream 'Analysis in Action' and provide attendees with
- A cradle to grave step through the CI process to delivering value around business risks
- A practitioner perspective highlighting how the 'theory' is 'practiced'
- Encourage other practitioners to step forward to address other elements of the competitive analysis process and value proposition
Other streams include CI in Action, Analysis in Action and The Discipline's Process, as defined by attendee feedback.
About the Presenter
Andrew Beurschgens
Business Market Intelligence Manager
Orange UK
Andrew Beurschgens is a practitioner at Orange and the acting volunteer Taskforce Chairperson for the UK Networking Event Series with similarly passionate SCIP members representing practitioners, recruitment, academia and 3rd party service provision. Andrew was awarded the Catalyst Award for his volunteer efforts to the profession and was Summit Chair at the 11th European SCIP Summit hosted in London in 2006. He continues to volunteer for the continued development of the discipline in the UK and Europe.
