Game Theory - A Tool to Anticipate Competitor Actions
'Business is a game' proclaimed IBM founder Thomas J Watson. 'It is the greatest game in the world if you know how to play it'. Game theory is an analysis technique that helps business analysts understand the rules of the game and how to play it. The technique looks at strategic situations where players choose different actions in an attempt to maximise their returns. It is ideally situated to looking at competitive strategies available to organisations and has been used to select the best strategies in a number of commercial conflicts. The concepts behind game theory are ancient, its use as an analysis approach is new.
Following on from the high calibre feedback this case study received from the 12th SCIP European Summit in Bad Nauheim in October last year, Arthur Weiss will address the Networking Event Series Stream 'Analysis in Action' and provide attendees
- With an understanding of the background to game theory, and how it has developed as a tool for understanding competitor rivalry
- Discover how to use decision trees, pay off matrices and PARTS Analysis to analyse business situations
- Learn how game theory can be used to anticipate competitor reactions
About the Presenter
Arthur Weiss
Managing Partner
AWARE
Arthur Weiss is a managing partner and founder of AWARE, a consultancy specialising in competitive and marketing intelligence, with services including research and analysis, training and CI strategy consultancy. Previously, he was the European Marketing Information Manager for a blue-chip information services company.
As well as being a specialist in Competitive Intelligence strategy, he is also a popular speaker. In addition, he has written numerous articles and papers that have been published in a variety of journals. He teaches the Marketing Research & Information module for CIM's Advanced Certificate in Marketing at Thames Valley University
Arthur Weiss is a member of the Society of Competitive Intelligence Professionals and a Chartered Marketer with the UK Chartered Institute of Marketing. Educational achievements include an MBA (passed with distinction), the CIM Diploma in Marketing and a B.Sc in Biochemistry.
 | Game Theory (Aware) | 650 Kb |
