What's Round the Corner?
Anticipating the future starts with understanding the past. This interactive session will deliver insights into changing consumer behaviour and crucially 'why' consumer behaviour is changing through an understanding of socio-economic and cultural drivers of lifestyle, attitudinal and behavioural shifts. In a year when the only constant is change, scenario planning has never been more important. Attendees will be guided through a simulated Futureproofing workshop to demonstrate how this technique can be adapted to fit your company's specific strategic needs.
Addressing the track of analysis techniques in action as well as for those new to the discipline, Sarah Robinson of the Future Foundation, will ensure attendees have a facilitated and collaborative session leaving with an understanding of
- Why we are where we are in the context of social change and consumerism
- How we can anticipate what will happen next
- How the process can be matched to your business
About the Presenter
Sarah Robinson represents Future Foundation's digital media, telecoms and technology sectors, working with a range of clients including Orange, the BBC, Sony and Yahoo! She has been with the Future Foundation, a leading strategic consumer think tank, for 5 years and her current role involves Futureproofing clients' brand or strategy and turning insight into innovation. Previous communications projects have included 'Britain in the Empowerment Age' for Microsoft and 'The Future of Party Goers' for Yell.com. Sarah also oversees her clients' access to nVision, the Future Foundation's online consumer trends service, which offers unlimited access to continuously updated data, analysis, forecasts and insight. Prior to her role at the Future Foundation, Sarah worked in conference production, media and business development.
There is no presentation available for distribution from this event.
