7 Steps to Effective Competitive Intelligence
Most people intuitively realise that competitive intelligence is important, without actually knowing what it is. Kevan Williams from AIM Strategic will explain how competitive intelligence differs from business intelligence and knowledge management and why ignoring it hurts the bottom line. The presentation will provide a practical roadmap for turning raw information into intelligence: What it is, why you should do it, finding information, organising it, storing and updating it, sharing it and applying it.
Aimed at non core practitioners, but still very much bringing practitioners and decision makers together, attendees will look to benefit from:
- Realising what CI is and defining internal customers
- Defining objectives and realistic requirements
- Making collection a process/responsibility and analysing what you get
In an effort to broaden the discipline's understanding, SCIP UK will be joining the MBA Association's Midlands Branch.
About the Presenter
Kevan Williams
Managing Director
AIM Strategic Management Limited
Kevan Williams is a director of AIM Strategic Management Ltd, a company who focuses on the provision of competitor intelligence information and the supply and development of competitor intelligence management systems.
