Becoming Part of the CEO Agenda
Anders Marvik started to develop a divisional Market Intelligence programme at Statoil from scratch some four years ago. Since then he has been able to lift MI to become a top management priority and expand the MI programme to the corporate level with more than 2,400 people served across the organisation. In this session recently delivered at Global Intelligence Alliance’s European Summit in Amsterdam, Anders will share in a very concrete way the key steps and related success factors behind the success story. Notable learning points will include:
- Key success factors on how to get management attention and buy-in
- The roadmap to make MI part of the whole company
- How to further develop the MI culture and continue to further engage people to contribute
As ever, there will be the opportunity for light refreshment and to engage with peers and practitioners warmly.
Presenters
Anders Marvik is VP for the Competitor Analysis team, Corporate Strategy, at Statoil. Statoil is an international energy company with operations in 34 countries, headquartered in Norway, with more than 20,000 employees worldwide, and is listed on the New York and Oslo stock exchanges. As VP of the competitor analysis team, Anders is responsible for the corporate intelligence function which he has built up from the ground during the last four years. His unit is responsible for delivering intelligence insights and analysis to support M&A projects and top management opinion and decision making. Anders has previously worked in different business areas of Statoil in Norway, Belgium and Venezuela. He is currently located in London. He holds a BA Hons. degree from the University of Strathclyde, Glasgow.
