UK CIF - UK Competitive Intelligence Forum

Becoming Part of the CEO Agenda

Anders Marvik started to develop a divisional Market Intelligence programme at Statoil from scratch some four years ago. Since then he has been able to lift MI to become a top management priority and expand the MI programme to the corporate level with more than 2,400 people served across the organisation. In this session recently delivered at Global Intelligence Alliance’s European Summit in Amsterdam, Anders will share in a very concrete way the key steps and related success factors behind the success story. Notable learning points will include:

Key success factors on how to get management attention and buy-in
The roadmap to make MI part of the whole company
How to further develop the MI culture and continue to further engage people to contribute

As ever, there will be the opportunity for light refreshment and to engage with peers and practitioners warmly.

Presenters

Anders Marvik is VP for the Competitor Analysis team, Corporate Strategy, at Statoil. Statoil is an international energy company with operations in 34 countries, headquartered in Norway, with more than 20,000 employees worldwide, and is listed on the New York and Oslo stock exchanges. As VP of the competitor analysis team, Anders is responsible for the corporate intelligence function which he has built up from the ground during the last four years. His unit is responsible for delivering intelligence insights and analysis to support M&A projects and top management opinion and decision making. Anders has previously worked in different business areas of Statoil in Norway, Belgium and Venezuela. He is currently located in London. He holds a BA Hons. degree from the University of Strathclyde, Glasgow.


	Becoming Part of the CEO Agenda (SCIP CIM).pdf	1883 Kb
	Becoming Part of the CEO Agenda (Statoil).pdf	905 Kb

Building a CI Culture - FTSE 100 Company Case Studies

Establishing a Competitive Intelligence culture within an organisation is a key element to the success of any CI practice. However it’s one of the most difficult things to bring about and is often a subject that’s largely ignored in terms of existing best practice and CI models.

This session aims to confront some of the issues and challenges facing practitioners when trying to create a CI Culture as well as examples of real-life cases from two strategic CI managers working in FTSE 100 companies, with 10 years experience between them, Lloyds Banking Group and Rolls Royce. This networking event will look at:

CI Culture from both an executive and organisational level
How these two elements interact
Breakout session to compile a list of best practice and ideas for creating a CI culture

As ever, there will be the opportunity for light refreshment and to engage with peers and practitioners warmly.

Presenters

Suzanne Jones is a Competitive Intelligence specialist with 5 years experience. She joined Lloyds Banking Group in 2002, then HBOS, and held various roles in IT and project management before setting up the Competitive Intelligence practice in 2006. She is responsible for providing a strategic view of the competitive context to the retail business, and has developed a framework of analysis and insight techniques to provide actionable intelligence for decision makers. Before joining the bank Suzanne held roles at NTL and Michelin, mainly working in business analysis.

Paul Adams joined Rolls-Royce in 2007 responsible for Competitor and Market Intelligence in Rolls-Royce’s global Civil Aerospace business. Today he is accountable for understanding the long term implications of competitor intelligence as well as other strategic projects in the Future Programmes team. Paul has also led the integration of CI across the company in an attempt to give a more coherent view of competitors’ actions and intentions. Prior to joining Rolls-Royce Paul worked as a Business Consultant in the IT services industry and has held various other roles in the Aerospace and Defence sector.


	Building a CI Culture Case Studies FTSE 100 Companies.pdf	2985 Kb
	Building a CI Culture FTSE Case Studies (SCIP CIM).pdf	1757 Kb

C-Suite Intelligence - Only the Insights Count!

As a seasoned professional Monika Giese, formerly of Novartis, Hoffman La-Roche and Solvay Pharmaceuticals will describe her experiences of getting a top (C-Suite) job in CI, and the challenges, opportunities, threats and risks that come with it. She will be using real life examples from her practice in order to outline the differences in providing CI to different levels of a global organisation. Ideally, a CI professional should be able to determine from the presentation which skill sets are required to make it to the top.

Key take-aways for the audience will include:

* Requirements for C-Suite Intelligence are different from any other level of the
organisation

* Major obstacles in C-Suite intelligence

* How to get there – Strategies to advance CI services to C-Suite level

Presenter

Monika Giese has over 22 practitioner years’ experience at global pharmaceutical companies and is an active member and Board Member of the Swiss Competitive Intelligence Association, the Swiss equivalent of the UK Competitive Intelligence Forum in Switzerland. Monika presented this topic with resounding success and positive feedback at last year’s Strategic and Competitive Intelligence Professionals European Summit in Barcelona.

Although the presentation from the event is not available other than to those who registered and attended, there will be a briefing capturing the core points and the debate that ensued from Monika's excellent delivery and interaction.


	C Suite Intelligence Only the Insights Count (SCIP CIM).pdf	1476 Kb

Strengthening Win Strategies by Developing and Applying CI with the UKAPMP

Most organisations understand the benefit of developing win strategies for their bids and proposals. We know that we need to go through the competitive analysis stage; understanding what the competition might offer, the tactics they are likely to deploy and where their strengths and weaknesses lie.

If accurate competitive data is not readily available then this process can throw up some challenges. A lack of data can leave an over reliance on the subjective views of core team members rather than substantive information. This is dangerous as it can lead to the development of poor win strategies.

If you find yourself facing some of these challenges or you just want to test how your organisation uses competitive intelligence, then this session will help. The two speakers from the UK Competitive Intelligemnce Forum, the UK international affiliate of the Strategic and Competitive Intelligence Professionals show how competitive intelligence can be used to support the development of your win strategy.

Presented at 8th UK Association of Proposal Management Professionals (UKAPMP) Summit, the key take aways for the audience are:

Understanding what is competitive intelligence
How other practitioners are leveraging this discipline associated or not with bid management
The frameworks to understand where and how your company’s capability is evolving
The approaches to, frameworks for and deliverables aligned to the bid process
Lessons learnt from practitioners

Andrew Beurschgens and Henry Leoni are both practitioners speaking as volunteers of the committee of the UK Competitive Intelligence Forum.

Andrew Beurschgens is Head of Business Market Insights at everything everywhere. With more than 8 years at Orange and a total of 14 years in the insight industry, he is a well rounded intelligence professional. Prior to joining Orange he had the opportunity to work for Deutsche Telekom Limited, Global One UK, Dolphin Telecommunications Limited and Fuld & Company. Andrew has been a frequent speaker at various international events in the intelligence domain.

Henry Leoni has been lead Competitive Analysty for Lockheed Martin UK Integrated Systems for the past 10 years, providing competitive intelligence/analysis and Price -to-Win support to all UK and international bids and proposals in the aerospace/defence market. Originally from the chemical industry, Henry has over 25 years experience in the business development field.


	Strengthening Win Strategies UKAPMP (UK CIF).pdf	871 Kb

Intelligent Intelligence Career Planning - Insight and Inspiration

Further to the market research that the UK Competitive Intelligence Forum has undertaken during April/May 2010, we provide an environment to explore how people have entered, evolved in their roles and for some where the next destination with market/competitive intelligence is. This will be complimented with discussion about emergent intelligence needs at the cutting edge of commercial intelligence and the application of CI techniques in the field. Attendees will be walking away with answers to the following questions:

What is the difference between a good strategic analyst, a CI practitioner and a strategy consultant in practice?
Where are the organisational sweet spots for advancing your career and what could I do next?
If the demand is increasing considerably, why is the ‘market’ so ill-defined and fragmented?

The participants to kick off and facilitate what promises to be a highly interactive event will be:

Julia Hordle (Chair) is a Director, Corporate Intelligence Recruitment, tfpl Intelligent Resources, a specialist in recruitment and talent management in professional support services with a specialism in the Intelligence disciplines. She has been a contributor to UK networking for 16 years and is keen to see active market making and create more and more senior opportunities for CI practitioners. With her colleague, Ivan Radulovic, Julia is a member of the UK CIF Steering Committee

Adrian Fry, Research Manager, Information Services, KAE Marketing Intelligence, has led competitive and market intelligence assignments for over a decade for clients across retail and corporate banking, technology and telecoms. Adrian brings an unusual mix of client side experience to the event, since he has managed CI and Insight Services for large corporate clients across the world on a long term outsourced basis. He works for KAE, the boutique marketing strategy consultancy based in London

Philip Wilson, Independent Consultant & Market Strategist, is a freelance consultant with over 20 years experience in strategy consultancy, commercial due diligence and market intelligence. He was Head of Information and Research at The Kalchas Group, a leading UK strategy consultancy, and Global Knowledge Manager at Burlington Consultants, now Deloitte UK’s M&A Strategy division

Richard Stewart is the Founder and Managing Director, Mindbench, the specialist recruitment firm for the management consultancy sector. Richard has 10 years experience of working in consulting and recruiting for the sector from graduate to partner level. The roles include strategy consulting, research, operations improvement, change management and IT consulting

Andrew Beurschgens, practitioner Orange, will share some of the key insights associated with the so what from the research undertaken during April/May. He is also one of the Committee Members of the UK Competitive Intelligence Forum. He has been a recipient of the Catalyst Award for his volunteer services to the profession.


	Applied CI in Strategy Consultancy (Philip Wilson).pdf	502 Kb
	Intelligent Intelligence Career Planning Briefing (UK CIF).pdf	301 Kb
	Intelligent Intelligence Career Planning Summary (UK CIF).pdf	82 Kb
	Why CI to Compete Intelligently in a Complex World.pdf	450 Kb

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