Market/Competitive Intelligence as a Critical Supply Management Tool
As sourcing organizations improve and mature and operational excellence becomes a requirement for doing business, organizations will no longer be able to differentiate themselves from competitors purely on the basis of manufacturing efficiency or supply chain speed. Their key competitive advantages will be provided by their ability to obtain process and act on information quicker. This will lead to a proactive approach to markets based on associated lead indicators as opposed to reactive decisions.
Currently, there is an excess of data delivered through websites, trade journals and publications. Most of the information is generic in nature, resulting in supply chain specialists spending valuable time sorting through large quantities of irrelevant data. The result is data overload. The critical need is to create a mechanism to collect data in an automated/semi-automated mode and convert this into meaningful competitive intelligence.
In addition, we believe that for a sourcing process/function to truly be able to embrace Six Sigma levels of repetition there is a need to ensure that the market information that is integrated into the sourcing process and that there are no surprises.
This interactive Networking Series Event addresses two of the three event streams, namely 'The Discipline's Process' and 'CI in Action' with attendees able to benefit from:
- Value of setting up a CI programme
- How to source the data; ethical considerations
- How to convert the data into actionable strategy
About the Presenter
Vel Dhinagaravel
CEO & President
Beroe Inc
