Responding to overwhelming feedback (up to 88%) from CI professionals, Reckitt Benckiser's Safi Ghauri took the audience through the findings of his own research exploring the factors that influence the flow of competitive information within multinational companies. The audience will benefit from Safi's review of existing literature and primary interviews with a number of practitioners.
Safi's presentation addresses one of the themes present in the Process and Technology Track, with attendees being able to leverage:
* The factors that effect the flow of competitive information
* The steps needed to implement an internal competition/information network
* The best way to obtain internal buy-in for the CI department
About the Presenter
Safi works as a Global Business Intelligence Analyst at Reckitt Benckiser, providing strategic support and competitive analysis to top management and global marketing. Prior to this position, Safi spent 5 years with BOC Gases in various roles including Planning and Research Specialist, Competition Analyst and a Business Analyst. Reckitt Benckiser is a FTSE 100 firm with sales of £6.5 billion in 2008, with brands such as Finish, Vanish, Airwick, Dettol, Strepsils, Nurofen, Veet, Harpic and Cillit Bang.
It is recommended to download the accompanying notes document to be read in association with the graphic-laden presentation.
