Trade Show and Event Intelligence - Advice from the Column
Trade show and event intelligence is a fast growing field within competitive intelligence. Apart from an ever increasing number of presentations at SCIP conferences, the Competitive Intelligence Magazine has a regular column on it and a SCIP Foundation book dedicated to it. This interactive dialogue will give participants advice on how best to develop intelligence at events, from start to finish, even advice on hotel selection.
Following on from the high calibre feedback Jonathan Calof's sessions always receive, Trade Show and Event Intelligence will address the Networking Event Series Stream 'Discipline's Process' and provide attendees
- With the steps necessary for developing an intelligence gathering plan at a trade show
- How to execute the intelligence gathering plan
- The role and value of quarterbacking
- How to best effectively use external 3rd parties
- The value and role of daily debriefs
- How to set up a war room to communicate the results and lessons learned
About the Presenter
Jonathan Calof
Associate Professor of International Business and Strategy
University of Ottowa
Dr. Calof is recognised as one of the leaders in competitive intelligence, a Director of the Intelligence Teaching and Research Academic Network (INTRAN) and has presented at over 1,000 seminars around the world as a passionate presenter or similar key note on competitive intelligence. He has also helped several companies and government agencies around the world enhance their intelligence capabilities. In recognition of this of his achievements in the competitive intelligence field, Jonathan was presented with the Frost & Sullivan Lifetime Achievement Award for Competitive Intelligence and the SCIP Catalyst Award. His biography is an understatement and his enthusiasm and passion for the subject is an experience not to be missed.
